There are many online stores and retailers out in cyberspace that
give us many choices when it comes to buying business gifts for clients
and customers. It has never been easier or more daunting. So having a
good grasp of the essentials before you go out and find the perfect
corporate gift is a good way to begin. Here are some fundamental points
Consider Needs/Wants: Knowing
what gift to purchase for a client is the hardest obstacle of corporate
gift buying. Most companies do not know their customers personally.
Buying for them without knowing their hobbies, interest, likes/dislikes
can be hard. Your best bet is to find out about your client by asking
them what the like and how they spend their free time. This should give
you some ideas of what to purchase.
Company Policies: Before
attempting to purchase any gifts, make sure you follow the company’s
policy towards gift giving. Many companies will have a limit on the
amount of money you can spend or may have policies in place forbidding
any gifts. Nothing would be worse than giving a client a gift, then
having to make them return it because you did not follow your companies
When in doubt Go with Quality: The
gifts you give reflects on the image of your company. Giving lower
quality gifts will not make a very good impression with anyone. And
remember, quality does not always mean expensive. Stick with a budget,
just make sure the items you choose are worthy of your company.
companies work in a global environment. And each country and region has
its own culture and traditions. You must respects and be aware of such
customs when purchasing corporate gifts.
Packaging/Hand Written Messages/Delivery: Sometimes
companies worry too much about what type of gifts to give and forget
about how the gifts are presented to the recipients. For example, it is
so easy to rubber stamp a message on a card and be done. But if you want
to make a positive and lasting impression, a good idea is to hand write
a personal message with the gift. Also, spend some of your budget on
gift wrapping. Or even get a professional service to help you. It is
important to make a good first impression when the client sees the gift.
To make an even better impression, you should deliver the gift in
person. This shows your client they are valued and respected.
Tax Deduction: Find
out if corporate gifts are tax-deductible. For example, in the USA,
corporate gifts are tax-deductible up to $25 per person. Finding out the
different tax rules will go along way in determining your budget and
making corporate gift giving a vital part of the success of your
These basic points should make it easier and more fun
when you are purchasing business gifts. Helping you to create and
strengthen your professional and social relationship with your clients.